Fab is a highly design-driven American e-commerce. Fun and quirky with unique at its core is how Fab would be described along with its ideal user. I worked on these emails with the design style guide made by our art director at Fab.com. The guide drew inspiration from colored ribbon candy, retro ornaments and vintage lettering for the holiday season. While the simple hairline grid was used to focus on the products in a way resembling that on site.
Email 1
Email 2
